The Marketing Diaries

Kelly's hot take on branding in today's insanely complicated marketing economy.

The power of reflection

I was talking to my friend Ben this morning, about how much I love my job. And I realized—there's a certain moment in the creative...

Writing a bio without writer's block (yes! it's possible!)

Here it is: proof that I'm not the only one who gets writer's block when trying to hype myself. "I was really stuck while trying to write...

Your LinkedIn isn’t actually about you

There is this myth that resumes (yes, LinkedIn is just a really tech-oriented resume) are all about the person highlighted. But it'll...

Do you need a website? And other poignant questions.

How many of us remember the nineties? It was a strange time. A lot of style choices stand out—shoulder pads, doc martens, stiff jeans and...

Headshot panic

Let me just say: I LOVE a good picture of myself. They’re handy professionally! They’re a cool snapshot of a moment in time! They’re...

Mood matters: how to make a mood board that slays without killing your creative vibes.

Mood boards. We talk about these a lot in the design space. So if you're coming from a designerly space (an ad agency, an interior...

Taglines aren't just for things

Descriptive copy is way hard. It has to be three things. Three things that are simple on the surface, but take some soul searching to dig...

Let's be real. Self-promotion is hard. But it doesn't have to be.

I put out this little survey on LinkedIn last week asking how people felt about self-promotion. Well, survey says y'all don't feel great...

How blogging is not like a möbius strip (I mean: welcome to my feed)

Hey. It's me. Kelly. The author of this site, and now *proud owner* of an online blog. The last time I wrote a blog it was on...