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Writing a bio without writer's block (yes! it's possible!)

Here it is: proof that I'm not the only one who gets writer's block when trying to hype myself.


"I was really stuck while trying to write a self-promotion piece, and Kelly helped me sort it out so quickly! Together we crafted something that really represents me, and makes me feel proud of what I do" —Stacy, technical theater pro



Writing a bio is literally one of the hardest things we do as pros (second only to resumes and LinkedIn profiles). And it's not just writer's block; it's imposter syndrome, self-doubt and word vomit. Here are my tips to get a draft on paper easier, faster and *less* painfully.


ONE:

Gushing about someone else's wins always feels easier, doesn't it? It's simple to compliment your amazing friends. If you write about yourself in third person, some of that easy-to-love energy will flow through. Like this: Kelly is a Execuctive Creative Director and master storyteller.


TWO:

Pick three clients or projects that you're particularly proud of. String them in a sentence. Don't over think it. It might sound like: Kelly is proud to have worked on clients like Target, Sparkling Ice and Burt's Bees. The clients you serve say so much about you.


THREE:

Testimonials carry weight—and bonus, YOU don't have to write them! Ask a few colleagues to tell you what they appreciate about you. Then type it in. Example: Kelly has been called "kind", "bold" and "insightful" by colleagues throughout her career.


These are just a few of the strategies we used when we co-wrote Stacy's new bio for her teaching position at Kalamazoo College. It helped her show everyone on campus exactly who she is...and why she's special and one-of-a-kind. A thing I already knew because she's my sister and I already adore her. Also please note I didn't pay her to write nice things about me, she just likes and appreciates me in return!

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