The Marketing Diaries

Kelly's hot take on branding in today's insanely complicated marketing economy.

The power of reflection

I was talking to my friend Ben this morning, about how much I love my job. And I realized—there's a certain moment in the creative...

Your LinkedIn isn’t actually about you

There is this myth that resumes (yes, LinkedIn is just a really tech-oriented resume) are all about the person highlighted. But it'll...

Do you need a website? And other poignant questions.

How many of us remember the nineties? It was a strange time. A lot of style choices stand out—shoulder pads, doc martens, stiff jeans and...

Headshot panic

Let me just say: I LOVE a good picture of myself. They’re handy professionally! They’re a cool snapshot of a moment in time! They’re...

Let's be real. Self-promotion is hard. But it doesn't have to be.

I put out this little survey on LinkedIn last week asking how people felt about self-promotion. Well, survey says y'all don't feel great...