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CICERON
Branding & Advertising | Storytelling
Brand
Transformation
Ciceron is a media-focused agency in the Twin Cities. As they evolved their mission to be more purpose-driven, they needed a brand voice and style to match. This project included brand strategy, brand logo redesign, brand story creation as well as space reinvention.
It's Time to Bloom
Post-COVID re-integration video inspiring staff and clients to embrace creativity and expansion after the pandemic.
Role: Creative Strategist, Creative Director, Designer
The brand story is told in three parts
First, the unfolding of the vision.
Next, the unveiling of the team — entwined with the services offered.
Last, a call to action. For the team, the clients and the community.
A digital native logo
Ciceron translates to "trusted guide", and that's the role they've served in the industry since the beginning. When Google fonts became the norm, it was time to move the logo into the future too. With a crisp, neutral font and an accent upgrade, this logo is built to evolve with the times.
Role: Brand Strategist, Design Lead
Previous mark
Style guide
Curious Fruit
Mural developed in collaboration with Mural Artists UaSi to illustrate the mission of the agency — to strive for innovation, seek new information and integrate technology and organic thinking in every endeavor.
Role: Creative Strategist, Creative Director
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